Old sweaters into slow fashion
Second-hand sweaters brought back to life and quality and empowered for use with hand embroidery.
swatter.co - girl with a cozy sweater
The client with experience in running own DIY brands was creating a new one that involved thrifting sweaters, bringing them back to like-new condition, and embroidering them for an added smile factor.
The logo is inspired by the softness and cosiness of the hygge aesthetic, but also brings a modern twist to the idea of traditional craftsmanship. The leaves of three stylised flowers form a pattern resembling a knitted row of a sweater, with the flower heads representing delicate embroidery. The logo is complemented with a font that mimics the softness of the knitted pattern.