B-Hive Living

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Redefining living well
Multi-award winning coliving company that champions the idea that living well starts at home.
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B-Hive Living is a coliving brand that focuses on personal wellbeing through curated communities and healthy activities and habits. The company already had an established brand, but was at a sensitive moment of expansion. The previous website needed a revamp to boost the level of applications from residents. The UX was far from optimal, and the messaging tended to be generic. We needed to give both current and future residents new enthusiasm about the vibe and benefits of the Oxfordshire Hives.
The website was completely redesigned from the ground up using the right UX to smoothly show users around the Hives and towards the application form. The look and feel of the website reflects the freedom and comfort of the residences while making the most of the company’s existing brand, and mimicking the biophilic design that B-Hive Living implement in the interior design of their coliving spaces, including a set of custom-designed icons.
We planned a 3-month content marketing campaign which increased applications by 600%. It included optimisation of the company’s social channels and production of a series of blog posts promoting the coliving service and lifestyle, and driving engagement with B-Hive Living’s brand. All content previously created by the brand was proofread, updated, and SEO optimised.
B-Hive Living has since expanded and won multiple industry awards. It has no plans to slow down in its growth.